VirtualTourCafe - Virtual Tours, e-Flyers and YouTube-Style Video: Selling to Multicultural Real Estate Clients and Virtual Tours?

Selling to Multicultural Real Estate Clients and Virtual Tours?

What do virtual tours and selling to multicultural real estate clients have to do with each other you ask?


Well, that's exactly what I wanted to know...

I work and live around several diverse real estate markets in the San Francisco East Bay, and attend real estate marketing meetings on a regular basis.

It was while attending the Valley Real Estate Network (VREN) meeting in Pleasanton, CA that I had the pleasure of hearing Michael Lee speak on the topic.  Michael is a nationally recognized speaker and considered the ultimate authority on real estate and culture. 

Multicultural Kids of the WorldMr. Lee is an award winning real estate agent and broker since 1977, and author of 7 books on the topic.  Michael is the first Asian American in history to be awarded the Certified Speaking Professional (CSP) designation in the 25 year history of the National Speakers Association, as I was told during his introduction.  I could keep going, but I think you get the point...

Michael talked about some of the mistakes real estate agents make in the first 30 seconds of meeting new clients and some of the common misconceptions of working with different cultures, such as this quote from his book:

"Many cultures are not as tactile, or "touchy-feely," as the American.  A male agent should never touch a traditional Japanese woman, as this would be the near equivalent of sexual assault.  Similarly, a male agent should not put his hand on a Chinese woman's forearm or shoulders, however friendly he might mean the gesture."

As serious as this topic can be, Michael's presentation was fun and even humorous, leaving me wanting to know more on the topic and how it could help our clients.

After the meeting was over I introduced myself to Mr. Lee and asked if he would be willing to do a private video interview.  He graciously agreed.

Before the interview I read one of his books titled "Opening Doors, Selling to Multicultural Real Estate Clients".  If you watch the video interview below and write a comment, I will enter you into a random drawing and GIVE AWAY TWO AUTOGRAPHED BOOKS!

So, to answer the question, "What do virtual tours and selling to multicultural real estate clients have to do with each other", watch the video and find out for yourself.



I hope you enjoy watching the interview as much as I did in doing it!  Let me know what you think.  Could this help your business?  Do you have any stories to share about working with multicultural clients?

Comment balloon 2 commentsTim Denbo • October 09 2012 05:46AM


When I lived in NYC there was a lot more multi culturalism and I learned to deal with it. It does make me smile living here to see others commit some of the mistakes you point out in your post. Friendly to one can be insulting to another

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros ( almost 7 years ago

Charlie, even as someone who has grown up around diversity, I was surprised by some of the things I learned in Michaels talk and in his book.  Thank you for your comment.

Posted by Tim Denbo, Tim Denbo, VirtualTourCafe (VirtualTourCafe, LLC) almost 7 years ago

This blog does not allow anonymous comments