VirtualTourCafe - Virtual Tours, e-Flyers and YouTube-Style Video: September 2017

Will The REAL House Please Stand Up...

Is photo enhancement acceptable when listing a home?  Are the photos you take of your listing a true and accurate representation of the house?  Is it okay to use real estate photo enhancement services, or even virtual staging (we will leave that for another day)?

So let's take a look at what is or is not real...

I have heard the argument that if you were on a dating site that you would not want to see a picture that misrepresents the persons looks, age, etc., so much that when you meet in person, you look around wondering where the person from the ad is hiding...  Were they not able to make it and sent you instead?  I'm sorry, who are you?

But what about the person who puts on a little makeup, some mascara, maybe even a litte hair color for the guys and spandex... for either one!  Is that misleading or just presenting yourself in the best light? Even male sports figures are using mascara and blush.  Is that misrepresenting?

I think the same can be found in real estate photo enhancement.  There are those people and services that put a little makeup on, and then there are those that just misrepresent the home in a way that causes buyers to go running for the nearest exit, and possibly another agent!

Okay, so speaking of photos.  After photographing over 1000 homes myself, writing two best-selling books about photography on Amazon and running a national company with professional photographers as well as do-it-yourself clients who take their own pictures, I have learned a lot about real estate photography and how cameras work.  You could take five people with five different cameras on five different days and end up with dozens of variations of pictures.  Some would be lighter, some darker, some yellow, some showing a red couch and some showing the same couch or wall as brown.  The camera and lens see things in different ways, and when you throw in lighting, well all bets are off.  No two pictures are going to look the same.

So which picture truly represents the actual colors and lighting of the house?  Let's take a look at a photo taken by an agent.  We will call this the 'Before' picture...

Before Photo


Now let's take a look at the same picture 'After' photo enhancement:
After Photo Enhancement

 

Which photo do you think shows the true color and lighting of the home?  Are we misrepresenting the house or simply 'fixing' the photo to show the REAL home in the best light?

And how about the time you are rushing to get the house listed but you have a cloudy day?  Is it misrepresenting the house to show it in a better light, on a sunny day with a nice blue sky and to bring out the color and lighting of house?

Cloudy Day Photo

 

And here is how we think the house would look if we had time to photograph on a nicer day:

Sunny Day Photo Enhanced

 

So I ask... will the REAL house please stand up?  Which photos do you think best represent the house and the seller without misleading?

Want to know more about photo enhancement services that are "REAL" and not misleading?  You can learn more at RealEZPhotoFix

Thanks for reading, I look forward to your comments.

Tim

Comment balloon 6 commentsTim Denbo • September 26 2017 09:26PM
Will The REAL House Please Stand Up…
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Is photo enhancement acceptable when listing a home? Are the photos you take of your listing a true and accurate representation of the house? Is it okay to use real estate photo enhancement services or even virtual staging (we will leave that… more