Are your real estate photos costing you money? We have all heard the phrase, “a picture is worth a thousand words”, in real estate it’s worth millions. Home prices in the San Francisco Bay Area continue to increase annually at a rate of 5-20%. According to the National Association of Realtors®, 80% of home buyers start their home search online.
The real estate market is shifting. Homes that previously received multiple offers may now get just one, or even end up adjusting the price to match changing market conditions. So what does this mean for sellers and real estate agents or brokers?
“Tim, just like me, built his business from scratch. He shares the secret sauce he learned along the way in simple, easy to understand steps. It’s a must read!” — Barbara Corcoran, founder of The Corcoran Group & Shark on Shark Tank
Most buyers and sellers are using the internet to shop for their next home, or find their next real estate agent. Top producing real estate agents understand that photos are the first thing buyers and sellers see when viewing homes online. Bad photos with poor lighting, bad composition or the really bad ones that make you wonder what they were thinking, just won't cut it in this market. Bad photos don't sell houses!
This was the beginning of my press-release about my new book 'The 7 Secrets of Real Estate Photography to Sell Homes Fast!'. As someone who has been both a licensed real estate agent as well as run a successful real estate professional photography and national virtual tour service, I am very much aware of the difference good photos make when selling or renting a house or property.
I wrote this book because I know there are a lot of real estate agents who take their own photos, for a variety of reasons. And that's fine. I just want to help those agents take better photos, and hopefully help them be more successful and make more money, which I hope will make them and their families happier and healthier!!
I continue to be amazed at how many bad and even ugly photos are on the MLS every day! Noboby would sell a nice Tesla or Mercedes, especially not for someone else with bad or terrible photos. So why would a professional, licensed real estate agent think it's okay to take bad pictures when representing a seller with their most important investment?
If you are a real estate agent, broker, investor or photographer wanting to learn how to take and market the best real estate photos that sell houses faster with more leads and more deals, then this may be the right book for you. Or maybe their is an agent in your office, or in your association who would benefit from this book.
The techniques and practices presented here is what I teach our company photographers who have since had their work displayed on the cover of real estate magazines. The book will help real estate professionals get the full picture from an insider on how to photograph a property, be it commercial, residential or even a vacant lot. Or for anyone wanting to become a professional photographer in the real estate industry.
“Tim’s book the 7 Secrets of Real Estate Photography to Sell Homes Fast is a refreshing look at what is necessary to stand out in a shifting real estate market. The section on real estate marketing by itself is worth the read. Even if you don’t take your own photos, Tim’s book will help you understand what services and tools you should be using to market your listings in a competitive market.” –Marilyn Wilson-Lund, Managing Partner WAV Group, President RE Technology
This book also serves as a crash course on marketing 101 for real estate. It is an overview of the latest tech tools, and how to market listings to not only sell fast, but to bring more leads and future sellers! You will learn about the latest in 3D photography scanning equipment, virtual reality, virtual staging, aerial drone and video tours.
If you think my new book could help you or someone you know be more successful, please take a look. I would love to hear your feedback and better yet, write a review on Amazon.
Available in paperback on Amazon at https://www.amazon.com/dp/1796323837
E-Book available on Amazon at https://www.amazon.com/dp/B07NQ6YS7T