VirtualTourCafe - Virtual Tours, e-Flyers and YouTube-Style Video

Five Ways to WOW Your Sellers...

 Five Ways to WOW Your Sellers...

Especially in today’s market, you work hard just to get a listing appointment, let alone the listing!  During your listing presentation, you must demonstrate your knowledge of the market and the neighborhood.  You must rely on your reputation and sales record, as well as your brokerage and brand recognition to speak for your prior success and convince the seller to choose you over all other agents in the area.

Being the incredible talent that you are, you have gained the trust of the seller and signed the listing, now it’s time to market the property.  As a real estate rock star, you also know that each listing is an opportunity not just to sell the property, but to impress the sellers and gain the eye of potential future sellers. 

Perception is everything!  And since most sellers are now keenly aware of the power of the internet, you lay out your marketing plan to demonstrate how you will use not only your sphere of influence, your networking prowess within the real estate community, but indeed, the internet, social media and social networking to sell their home.

With the property details and quality pictures in hand, you create the MLS listing and upload your photos.  You schedule the open house, prepare newspaper ad copy and send out “Just Listed” announcements to the neighbors, and all your buyer prospects and agents.  You present the property at the local real estate marketing meeting(s).

You are off to a great start!  Now, you focus on perception, and how do you get your listing to stand out from all the others and get your potential buyers interested enough to come see the house, while at the same time “wowing” your sellers with your marketing savvy! 

Here are some ideas often missed that could make a big difference:

  1. Add More Pictures! Add the most pictures allowed by your MLS and also  Buyers will search by “Number of Photos” and your listing will rise to the top.  Also, some listing services will only show the first five pictures, so be sure these five represent the most interesting areas of the home!
  2. Create a Virtual Tour. allows buyers to search by “Featured Tours” and again, your property will rise to the top of the search.  And you don’t have to spend a lot of money, you can “Do-It-Yourself”.
  3. Add Video.  YouTube is the second highest search site on the internet next to Google, and Google owns YouTube, so your listing will show up faster in online searches. You can either create a personal video tour, hire a professional to create a truly WOW video tour of your home, or just convert your still images into a video.  Some virtual tour services do the last one for a small fee, or even free!
  4. Add a QR Code and Single Property Website!  QR Codes and Single-Property Websites are great ways to promote the property and at the same time WOW your sellers.  Their house has its OWN website!  And people can view it by using their smartphones, now that’s tech savvy!  Real or perception, it is still a WOW factor!
  5. Get Social!  Add your virtual tour and listing to Facebook and Twitter.  Promote your Open House on Craigslist and Backpage and write a blog in ActiveRain and Trulia.  Hey, were on Facebook!  Another WOW for your Sellers!

You want your listing to stand out and grab the attention of the buyer, and your seller for that matter.  Anything you can do to differentiate your listing, and move it to the top of the online viewing stack, will help sell your listing faster and WOW your sellers.  And you will probably find some new buyers and sellers in the process.  We have all heard the saying; “it only takes one buyer to sell a house”.  You just have to do the right things to find that one buyer before another listing does.  And remember, this listing is your opportunity to demonstrate your real estate marketing skills and find your next listing!

And none of this needs to be difficult or time consuming.  Working with the right tools, all of the above can be done in a matter of minutes, not hours! If you want to WOW your sellers, try doing things just a little better than your competition!

Comment balloon 5 commentsTim Denbo • November 15 2012 11:13PM
Five Ways to WOW Your Sellers…
Five Ways to WOW Your Sellers… Especially in today’s market, you work hard just to get a listing appointment, let alone the listing! During your listing presentation, you must demonstrate your knowledge of the market and the neighborhood. … more
Five Steps to Throwing a Website Party!
Five Steps to Throwing a Website Party! As a real estate professional, by now you know that you must have a website, even a mobile website. But there are many options for creating a website, such as a company sponsored site, a custom… more
Hootie - A Tribute to Dad
Today is a day that we all remember those that have served in the armed forces. Those that have given their lives, their limbs, even their minds and soles in many cases! I cannot even begin to try and understand what it must be like to go… more
QR Codes… Here to Stay - Or Gone With the Wind?
QR Codes are not new, they are just new to real estate, or at least they were a couple of years ago and it seems still are when talking to many real estate professionals and consumers alike. So are QR Codes still new technology helping to… more
It’s Saturday Night… Do You Know Where YOUR QR Codes Are?
My dad passed away several years ago, but he taught me many lessons I will never forget. Some of them funny, some about business and life, and some of them define who I am today! One of the business lessons he taught me as a kid, was that you can… more
You’ve Got Pictures – Now What?
You’ve Got Pictures – Now What? In our previous article we discussed how to take good pictures. Now, let’s look at some different marketing strategies for using those pictures to sell the house! I know pictures don’t sell houses… more
What Do Your Pictures Say About YOU?
What Do Your Pictures Say About YOU? They say a picture is worth a thousand words, what do you think your pictures are saying about you and your listings? I want your pictures to say “Buy Me! ” or “You Know You Want to See More of Me!… more
Do Pictures Sell Houses?
Do Pictures Sell Houses? Do you really need good pictures, or a professional photographer? Can't you just snap two or three photos with your iPhone or point and-shoot camera, load them to the MLS and "poof" the house is sold… more
Selling to Multicultural Real Estate Clients and Virtual Tours?
What do virtual tours and selling to multicultural real estate clients have to do with each other you ask? Well, that's exactly what I wanted to know… I work and live around several diverse real estate markets in the San… more
Real Estate Virtual Tours - Five Questions You Should Be Asking
Real Estate Virtual tours are very popular, but what really defines a virtual tour? Is a slide-show a virtual tour, how about a video? Virtual tours have been around a long time as well as many virtual tour providers who offer everything from… more