VirtualTourCafe - Virtual Tours, e-Flyers and YouTube-Style Video

QR Codes… Here to Stay - Or Gone With the Wind?

 

QR Codes are not new, they are just new to real estate, or at least they were a couple of years ago and it seems still are when talking to many real estate professionals and consumers alike.  So are QR Codes still new technology helping to set real estate agents and brokers apart from their competitors and demonstrating their marketing expertise?  Or are they passé, been there done that, and gone with the wind?

Let’s take a quick look and then let’s hear from the experts, you!

QR Code and Mobile ToursQR Codes were developed for automobile manufacturing in Japan in the mid 1990’s and only recently have gained popularity in the Middle East, Europe and more recently North America.  QR stands for Quick Response and is a two-dimensional bar code able to hold more data than a traditional bar code including substantial data about a product, place or thing and even direct the user to a URL (website).  In real estate, QR Codes can be used to send potential buyers to virtual tours, property listings, and websites.

A couple of years ago, QR Codes were all over the news… from Martha Stewart to real estate.  Many real estate agents wanted the option to include a QR Code on their marketing materials. Some companies and websites jumped on the techno-bandwagon and offered QR Codes for sale, reusable QR Codes and other options.  I saw a new one in the real estate section just today!

Agents wanted to choose between showing a specific property virtual tour, a YouTube video, or even their listing inventory and history of sales.  More importantly, the agent and broker wanted a way to track the marketing results.  At the end of the day, that’s what it’s all about, right?

Using QR Codes for marketing can be a little confusing unless you take the time to understand the consumer who is using this tool.  Most buyers or prospective buyers who have a smartphone and have learned about QR Codes, or will take the time to research and download the QR Code reader for their phone are typically somewhat tech savvy and are looking for instant gratification.

QR Code Sign RiderThese buyers expect a QR Code on a For Sale sign, sign rider, flyer, or even in an advertisement, to take them directly to the property information, mobile tour, virtual tour or website to help them know more about the particular property.  Rather than sending them to your agent or company website, use this opportunity to give them exactly what they want, thus resulting in more views and better buyer experience.

Your QR Codes and Mobile Tours should work in synergy.  The QR Code is strategically placed to give fast, effortless access to your listing.  The Mobile Tour should provide full-screen high-definition pictures, and as much information about the property as possible while still being easy to navigate and not too cluttered.  After all, these people want instant results, now!

Last but not least, it is important to use a mobile tour that is compatible with the most popular mobile phones, including Android, iPhone, and Blackberry smartphones.  You also want the prospective buyer to be able to contact you easily.  Having a Mobile Tour with “click-to-dial” or direct e-mail is a great way to get a showing or a lead. 

But does it work?  Do you get buyer leads from your QR Codes?  How many techno-junkies are out there using their mobile phone to view your QR Code? 

The question I ask is, does it matter?  I have heard time and time again from the marketing experts and gurus, perception is everything!  So, regardless of how many buyer leads you get, just the fact that you have a QR Code on your sign-rider, post-card, flyers, advertisement, etc., your sellers and other people notice and you stand-out from the others who don’t.

So, I put the question to YOU!  As a service provider and real estate marketing company CEO/President, my job is not to push any particular medium, but instead to study, understand, LISTEN, and provide the best tools possible to help real estate agents and brokers be more successful in acquiring clients, marketing properties and hopefully selling properties a little faster.

So, do you use QR Codes in your marketing?  If not, do you use single-property websites, 800#’s with a recorded message, text-message, or something else?  What tools do you use to help market your properties, help your potential buyers, and to stand out from crowd?

Comment balloon 6 commentsTim Denbo • November 11 2012 02:02PM
QR Codes… Here to Stay - Or Gone With the Wind?
share
QR Codes are not new, they are just new to real estate, or at least they were a couple of years ago and it seems still are when talking to many real estate professionals and consumers alike. So are QR Codes still new technology helping to… more
It’s Saturday Night… Do You Know Where YOUR QR Codes Are?
share
My dad passed away several years ago, but he taught me many lessons I will never forget. Some of them funny, some about business and life, and some of them define who I am today! One of the business lessons he taught me as a kid, was that you can… more
You’ve Got Pictures – Now What?
share
You’ve Got Pictures – Now What? In our previous article we discussed how to take good pictures. Now, let’s look at some different marketing strategies for using those pictures to sell the house! I know pictures don’t sell houses… more
What Do Your Pictures Say About YOU?
share
What Do Your Pictures Say About YOU? They say a picture is worth a thousand words, what do you think your pictures are saying about you and your listings? I want your pictures to say “Buy Me! ” or “You Know You Want to See More of Me!… more
Do Pictures Sell Houses?
share
Do Pictures Sell Houses? Do you really need good pictures, or a professional photographer? Can't you just snap two or three photos with your iPhone or point and-shoot camera, load them to the MLS and "poof" the house is sold… more
Selling to Multicultural Real Estate Clients and Virtual Tours?
share
What do virtual tours and selling to multicultural real estate clients have to do with each other you ask? Well, that's exactly what I wanted to know… I work and live around several diverse real estate markets in the San… more
Real Estate Virtual Tours - Five Questions You Should Be Asking
share
Real Estate Virtual tours are very popular, but what really defines a virtual tour? Is a slide-show a virtual tour, how about a video? Virtual tours have been around a long time as well as many virtual tour providers who offer everything from… more
Real Estate Marketing and Software: The Price is Right 2012
share
Virtual Tours used by real estate agents? Only 37% Buyers who value virtual tours? 86% ActiveRain continues to be a great source of information for anyone involved in the real estate industry. This is a great survey done by… more
VirtualTourCafe Partners with MLSListings
share
Pleasanton, CA, January 12, 2012 – VirtualTourCafe, LLC was recently selected by MLSListings, Inc. (MLSListings), in Sunnyvale, CA as the latest offering to their PERKS suite of best-in-class products and services to… more
Donald Trump and Naked Cowboy - What do they Have in Common?
share
What exactly is branding and why should you care? If you have ever been to New Yorks Times Square, you have probably seen Naked Cowboy. If you have watched any television or read the paper, you have heard of Donald “The Don” Trump. Both of these… more